⭐️ Student, CT
Product designer at Sharpe Labs
Chirayu Sakarkar

Beyond Utility : How Products Became Symbols of Status

Sep 11, 2023
8min read

In our fast-changing world where each person is unique, status means more than just stuff or titles. It’s about how we live and what we pick that shows who we are. This article looks at how the things we use, new ideas, and personal flair are all mixed up in making us feel important.

Think about the lines at the start. They show how style can make normal stuff special. Even opening a can of coke can be cool if you do it with style. This works in a world where being yourself is cool. We like things that work well and look good, just like how bullfighting or boxing can be cool to watch. Things that mix use and style let us show who we are.

The words from Philip Knight tell us that being really good at something makes a brand great. When a brand focuses on one thing, people who care about that thing like it too. With lots of choices, we like brands that stand for more. They keep their promises and make us feel connected.

New stuff and feeling important are linked. Brands like Apple and Audi show this. Having the newest iPhone or a fresh Audi isn’t only about having things. It says we’re excited about the future. It’s like saying, “I’m ready for what’s next!” Owning cool things doesn’t just make others see us differently; it makes us feel good about ourselves. The things we own say something about us. Having a new gadget isn’t just to show off money. It tells us we’re still in the game. This connection between things and how we feel boosts our want for new stuff. Staying ahead shows we matter now.

In a world where showing who we are matters, our picks matter too. Things we use tell our story through style, new ideas, and how we see ourselves. The hunt for being great, new ideas, and keeping up is part of being human. What we have not only shows how we’re seen but also adds to the bigger picture of moving forward and knowing who we are.